(Post’s atmospheric hip-hop-n-B bears frequently carries an indie undercurrent, and he’s covered both Bob Dylan and Nirvana and cited Fleet Foxes as an all-time favorite band.) His stylistic goofiness and apparent lack of self-seriousness - evidenced by last weekend’s unsuccessful stage dive in St. How is he doing it? Well, it helps that he’s come along in a moment where mainstream rap is both less bars-based than it has been in possibly the genre’s entire history, and more amenable to rock influences than it’s been since Rick Rubin’s late-’80s peak. 24 with “White Iverson” - but “Rockstar” seems poised to make waves there, too, with 5 million in first-week all-format audio impressions. 10 peak on the chart with “Congratulations.”) Radio has been a little slower to come around to the viral artist - on the airplay-based Radio Songs chart, Post’s best showing to date has been at No.
clicks.)Īnd it’s not just streaming Post is dominating now: “Rockstar” tops Billboard‘s Digital Song Sales chart in its first week, with 80,000 downloads sold.
1 on Billboard’s Streaming Songs chart, with 46.4 million overall U.S. (As previously reported, “Rockstar” launches at No. The YouTube numbers are similarly impressive - over 400 million plays for both “Congratulations” and “White Iverson” - and over at Apple Music, “Rockstar” shattered the single-week streaming record. 2 song, Logic’s “1-80,” featuring Khalid and Alessia Cara. 1 song on the service’s United States Top 50 chart, with a nearly 2:1 lead in daily plays over the No. He’s a major player on Spotify, where “Congratulations” has racked up more than 400 million plays, and where “Rockstar” is currently the No. With streaming now firmly established as the primary gravitational force of the music industry, Post Malone appears poised to stay at his new commercial level for some time to come. Four of the album’s songs have earned more than 100 million on-demand audio streams: “Congratulations,” featuring Quavo (421 million), “White Iverson” (339 million), “Go Flex” (166 million) and “Deja Vu,” featuring Justin Bieber (125 million). Most of the album’s unit total has been generated by streaming - the set’s tracks have spurred 1.67 billion on-demand audio streams. But even on the Billboard 200 albums chart, the singer/rapper is already showing some impressive longevity: Stoney, the artist’s 2016 official debut LP, has been on the chart for 41 weeks since its late December debut, and just this week jumped back into the chart’s top 10, thanks in part to the buzz around “Rockstar.” The album has earned 1.5 million equivalent album units, according to Nielsen Music, and of that sum, just 107,000 is in traditional album sales. Of course, those artists have had sustained success - on the albums side of the charts as well as with songs - that Post has yet to achieve. The song’s top-tier chart bow also puts him in a class with Kendrick, Drake and The Weeknd as the only core hip-hop artists to notch multiple top 10 hits on the Hot 100 as a lead artist this year. 2 debut with “Rockstar” - one of just four songs so far this year to debut in the chart’s top two, following Ed Sheeran’s “Shape of You,” Kendrick Lamar’s “HUMBLE.,” and DJ Khaled’s star-studded “I’m the One” - establishes Post as a legitimate commercial force, one as impactful as any rising star in hip-hop right now. Two may be a fluke, but three is unquestionably a trend. 1 on Billboard Hot 100 With 'Bodak Yellow,' Post Malone Debuts at No.
8 this July, hitting its peak in its 26th week on the chart.Ĭardi B 'Moves' to No. But that song’s success was bested by last year’s even slower-burning “Congratulations,” featuring Quavo, which climbed all the way to No. 14 in early 2016, though its success was potentially written off as a novelty hit - a sung-rapped hip-hop hybrid with a gimmicky title and an enigmatic, how-serious-is-he-really artist behind it. His breakthrough single, 2015’s “White Iverson,” peaked at No. Not that the man born Austin Richard Post has really been a stranger to the Hot 100’s upper echelon. 2 with the 21 Savage-assisted “Rockstar.” 1) and one of the biggest artists in recent Top 40 history in Taylor Swift - appears a name that few pop-watchers could have expected to see in that region a couple weeks ago: Post Malone, debuting at No.
7) - between one of the biggest feel-good stories in pop and hip-hop this year in Cardi B (whose “Bodak Yellow ” hits No. Sandwiched at the top of the Billboard Hot 100 this week (on the chart to be dated Oct.
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